Which term is commonly used to describe the methods of marketing products?

The term "sales channels" refers to the various methods and pathways through which products are marketed and sold to consumers. It encompasses the different avenues a company may use to reach its target audience, including direct sales, online retail, wholesalers, and partnerships with other businesses. Understanding sales channels is crucial for effectively connecting with customers and maximizing reach.

In contrast, the other options pertain to different aspects of marketing and sales. Sales strategies encompass the overall plans and techniques for selling products and achieving business goals. Distribution networks relate to the infrastructure that moves products from manufacturers to consumers, focusing more on logistics than on marketing. Promotional tactics specifically refer to the methods used to encourage consumers to purchase a product, such as advertising and sales promotions. While all these terms are relevant to the broader marketing and sales discussion, "sales channels" specifically identifies the methods used to deliver products to customers.