Which of the following is an example of customer relationship management?

Customer relationship management (CRM) focuses on managing a company's interactions and relationships with current and potential customers. It involves the use of data analysis about customers' history with a company to improve business relationships, particularly by enhancing customer service and driving sales growth.

Conducting a customer feedback survey is a key aspect of CRM, as it directly involves gathering insights and opinions from customers about their experiences, preferences, and satisfaction with the company's products or services. This information is vital for understanding the customer's needs and making informed decisions to enhance the customer experience.

In contrast, creating a product brochure, launching a new advertising campaign, and implementing a new accounting system do not specifically address the management of customer relationships. While they may contribute to overall business effectiveness and marketing strategies, they lack the direct customer engagement and feedback analysis intrinsic to CRM practices.