What is the purpose of a blog?

The purpose of a blog is to provide a web-based journal for users. This format allows individuals or organizations to regularly publish content, share ideas, opinions, and experiences on various topics. Blogs can foster engagement and interaction through comments, enabling readers to connect with the author and each other. They serve as a platform for storytelling and information dissemination, often structured around personal insights or specialized knowledge in a particular niche, making it easy to follow along as new posts are added.

While some may use a blog as part of a larger strategy that includes selling products or creating courses, the primary and defining characteristic of a blog is its role as a personal or thematic online journal. Blogs can also be used in many fields, promoting discourse and encouraging community building with readers who share similar interests.