What is the main purpose of a business proposal?

The main purpose of a business proposal is to outline a plan or suggestion to address a specific need or project. This involves presenting a detailed plan that defines the problem, proposes a solution, and outlines the steps required to implement that solution. The proposal is typically a formal document that communicates the objectives, methods, and benefits of the suggested approach to stakeholders or decision-makers.

In essence, a business proposal is crafted to persuade the reader that the proposed course of action is viable and beneficial. It is a tool for problem-solving and project planning that often serves to initiate collaboration or outline terms for contracts, thus directly addressing the needs of the recipient.

While advertising a company's services, attracting potential investors, and evaluating employee performance are important business activities, they do not align with the core objective of a business proposal, which is specifically focused on providing a solution to a defined problem or project.