What does the acronym "B2B" stand for?

The acronym "B2B" stands for "Business to Business." This term is commonly used to describe transactions, sales, or interactions that take place between two or more businesses rather than between a business and individual consumers. B2B transactions often involve wholesale distributors, manufacturers, and service providers, and typically feature larger quantities and different pricing structures compared to consumer-oriented sales.

Understanding B2B is crucial in today's economy, where many businesses operate primarily in a B2B capacity, allowing them to develop specialized products or services that cater specifically to other businesses' needs. This is distinct from B2C (Business to Consumer), which focuses on selling directly to end-users. Knowing this distinction helps clarify the nature of a company's market strategy and operational objectives.