What does "business continuity planning" refer to?

Business continuity planning refers specifically to the process that organizations undertake to create systems of prevention and recovery to deal with potential threats or unexpected disruptions. This approach is crucial for ensuring that essential functions can continue during and after a disaster or crisis, such as natural disasters, cyberattacks, or other significant disruptions.

The core objective of business continuity planning is to minimize the impact of disruptions on operations, personnel, and stakeholders. The planning process typically includes risk assessments to identify vulnerabilities, developing response strategies, and testing these plans to ensure they work effectively.

While the other options present different aspects of business operations—such as maximizing profits, reducing employee turnover, or improving product quality—they do not address the primary focus of business continuity planning, which is the preservation of operations amid unforeseen challenges.