How is "brand marketing" defined?

Brand marketing is fundamentally about promoting a company's brand to enhance its image and establish a strong presence in the marketplace. This encompasses various strategies aimed at creating a positive perception of the brand in the minds of consumers. By focusing on brand identity, values, and emotional connections, companies can differentiate themselves from their competitors and build customer loyalty. This approach goes beyond merely selling products; it involves crafting a narrative and experience around the brand, which can lead to long-term success and recognition.

Other approaches listed, such as focusing solely on sales promotions or analyzing competitors for pricing strategies, do not encapsulate the broader scope and intent of brand marketing. While sales promotions may result in an immediate increase in short-term sales, they do not contribute to the long-term development of a brand's reputation and presence. Similarly, developing new product lines may be part of a business strategy for growth, but it is not the definition of brand marketing itself, nor does it directly relate to building brand identity.